Privacy Policy

1. Information We Collect

When you visit printwaffle.com, we may collect:

• Email address — when you subscribe to our newsletter, sign up for deals, or use our contact form
• Contact form data — name, email, and message content when you reach out to us
• Usage data — pages visited, time on site, referral source, click events
• Device information — browser type, operating system, screen resolution
• Cookie preferences — your consent choices for analytics and marketing cookies

We do not collect payment information. All purchases are processed through our partner platforms (CafePress, Gumroad, TeePublic, Redbubble) which have their own privacy policies.

2. How We Use Your Information

• To send you our newsletter and promotional emails (only if you subscribed)
• To respond to your contact form submissions
• To improve our website and user experience
• To understand how visitors use our site (analytics)
• To personalize gift recommendations and content

3. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), UK, or Switzerland, we process your data based on:

• Consent — for newsletter subscriptions and analytics cookies
• Legitimate interest — for website analytics and improving our services
• Contract performance — to respond to your inquiries via our contact form

4. Your Rights

Depending on your location, you may have the following rights:

GDPR Rights (EEA/UK)

• Right of access — request a copy of your personal data
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your data (“right to be forgotten”)
• Right to restrict processing — limit how we use your data
• Right to data portability — receive your data in a structured format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw consent at any time

CCPA Rights (California)

• Right to know — what personal information we collect, use, and disclose
• Right to delete — request deletion of your personal information
• Right to opt-out — opt out of the sale of personal information (we do not sell your data)
• Right to non-discrimination — equal service regardless of exercising your rights

To exercise any of these rights, email us at contact@printwaffle.com. We will respond within 30 days.

5. Third-Party Services

We use the following third-party services:

• CafePress — Product fulfillment and payment processing
• Gumroad — Digital product sales and payment processing
• TeePublic — Product fulfillment and payment processing
• Redbubble — Product fulfillment and payment processing
• Vercel — Website hosting and serverless functions

Each service has its own privacy policy. We encourage you to review them before making a purchase.

6. Cookies

Our website uses cookies for analytics and to remember your preferences. When you first visit, a cookie consent banner lets you accept or decline non-essential cookies. You can change your preferences at any time through your browser settings.

• Essential cookies — required for basic site functionality (always active)
• Analytics cookies — help us understand how visitors use our site (optional)
• Preference cookies — remember your cookie consent choice

7. Email Communications

If you subscribe to our email list, you will receive promotional emails about new designs, sales, and gift guides. Every email includes an unsubscribe link. We will never sell, rent, or share your email address with third parties.

8. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy:

• Newsletter subscribers — until you unsubscribe
• Contact form submissions — up to 12 months
• Analytics data — up to 26 months
• Cookie consent preferences — up to 12 months

9. Data Security

We take reasonable measures to protect your personal information, including HTTPS encryption for all data in transit. However, no method of transmission over the internet is 100% secure.

10. International Data Transfers

Your data may be processed in the United States where our hosting provider (Vercel) and partner platforms operate. By using our site, you consent to this transfer. We ensure appropriate safeguards are in place for international data transfers.

11. Children's Privacy

Our website is not directed at children under 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

12. Do Not Track

We respect Do Not Track (DNT) browser signals. When DNT is enabled, we limit analytics data collection accordingly.

13. Changes to This Policy

We may update this privacy policy from time to time. Material changes will be posted on this page with an updated date. We encourage you to review this page periodically.

14. Contact Us

If you have questions about this privacy policy or wish to exercise your data rights, contact us at contact@printwaffle.com or use our contact form.